Eight Summits

Project Brief

The assignment that Eight Summits was the result of had two points of focus. The first focus was to become familiar with the contents of a UI kit, the process of creating a UI kit, and how to implement said UI kit to streamline a User’s Experience. I designed a brand system and UI kit from scratch, and then as part of the assignment used these resources to create three separate emails to landing page to checkout flows, meant to simulate the guided buying experience used by many brands today.

The second focus was to create a user experience that was disability-friendly. Like Off the Pedestal, Eight Summits was checked against the WCAG color-checker, given a dyslexic-friendly font, and designed with minimal clutter.

The result was Eight Summits: An outerwear brand designed to be accessible, affordable, and good for the environment.

Logo Process

Final Logo and Color Variations.

Brainstorm of different, possible logos, from a couple different angles (geometric, word association, etc.).

I ended up settling on this minimalistic eight/person with a fire. These are some variations featuring that idea and the idea of a potentially scalable logo system.

UI Kit Process

Finalized UI Kit, with Logo, colors, text examples, symbols, buttons, and entry fields.

One of the brainstorming sheets I made to think about how this UI kit would look like.

UI kit, shapes and icons mostly finalized but in grayscale. Next came color.

Color options for Eight Summits. All three palettes passed the WCAG color checker, but I decided to go with the first one because I felt the warmer palette fit Eight Summits best.